Anya Doesn't Do Things Halfway.

For Anya, one business was never going to be the whole story.

Ten years ago, Anya was living a comfortable life in the UK — but comfort was never the goal. She moved to Dubai as a single mother, raising her son Kaidan with no outside investors behind her — just a decision to build something of her own, from scratch, on her own terms.

In October 2020, Anya decided to take a risk and open her first business with no investor. The Perfect Blend was opened in Jumeirah — and now, six years later, has a team of almost 80 staff across three locations.

In November 2024, Anya bought Collective Ladies Salon outright — a ladies-only luxury salon in Al Quoz, built around a signature Japanese head spa and a hub of independent specialist artists. Anya has never believed a brand has to choose one lane and stay in it.

In 2026, she partnered with Tom Walker to bring Hair Repair Club to Dubai — its 11th location overall, and the first outside the 10 already running across the UK — branching into men's, with non-surgical hair replacement, and the goal of expanding across the GCC. Different brand, same thread: what she runs the business for is making people feel more confident in their own skin.

Alongside the salons, Anya co-founded SWTZ with Charlotte Alexander — a Dubai athleisure label built out of a genuine gap: women couldn't find activewear that actually fit them and made them feel comfortable in their own skin. So she built it herself.

Today, Anya also mentors other women — including salon owners — worldwide, teaching the same operating system she's built and run across every one of her own brands: the real numbers, the real mistakes, and what actually works.

Four businesses, three partners, one idea underneath every single one of them:

Confident in your own skin. Feeling like your very best self. That's not a tagline — it's the actual business, every time.